Marketing & Sales
mobi |eng | 2013-05-27 | Author:Michael Saylor [Saylor, Michael]

The medical record is a creature of accretion. In the early nineteenth century, most physicians were rural general practitioners (GP). For instance, George Huntington, who published the classic description of ...
( Category: Engineering December 2,2017 )
mobi |eng | 2014-05-27 | Author:Jeff Bloomfield

“Never tell a story without a point. Never make a point without a story.” —WILLIE “PAPAW” BLOOMFIELD You need to develop a “bank” of two-tothree relation-focused and persuasion-focused stories. Make ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2001-02-20 | Author:Peter C. Krieg & Kevin J. Clancy

DON’T BELIEVE THAT PEOPLE WILL DO WHAT THEY SAY Of course, like all self-reported measures of consumer buying, this scale overstates the actual purchasing that takes place. People don’t do ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2009-07-31 | Author:Joe Girard & Robert Casemore

PROMISES—THE MEASURE OF SINCERITY There is a book which I’ve been told about—I have not read it—called The Hucksters. I understand that it is about an advertising man who wanted ...
( Category: Motivational December 2,2017 )
mobi |eng | 2014-07-20 | Author:Alexander Taub & Ellen DaSilva

Revenue Sharing In the early days of partnerships and in a handful of classic situations today, there were barriers to entry when it came to partnering with some big brand ...
( Category: Skills December 2,2017 )
mobi |eng | 2014-08-12 | Author:Colleen Francis

You must be told you are the winner (proceed to negotiation) or loser (proceed to closed/lost). The implementation phase is being discussed. Partner agreements are complete. An action plan with ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2012-12-26 | Author:Seth Godin [Godin, Seth]

The Why Imperative Successful organizations spend a lot of time saying, “that’s not what we do.” It’s a requirement, because if you do everything, in every way, you’re sunk. You ...
( Category: Personal Finance December 2,2017 )
mobi |eng | 2013-10-24 | Author:Mitch Axelrod [Axelrod, Mitch]

How Are You Going to Reach Your Customers? You have more mediums of communication at your disposal than ever. You can reach just about anyone through social media, Facebook, Twitter, ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2012-11-12 | Author:Douglas Van Praet [Van Praet, Douglas]

6 STEP THREE: LEAD THE IMAGINATION I dream my painting, and then I paint my dream. —Vincent van Gogh IN 1955 SHIRLEY POLYCOFF JOINED AD GIANT FOOTE, CONE & Belding ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2012-06-02 | Author:Pepe Martinez [Martinez, Pepe]

The consumer and decision making This dynamic between the frontal lobe and the limbic system is present every day in the decisions we consumers make with regard to consuming brands, ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2014-03-15 | Author:Jack Daly

CHAPTER 7 * * * IF YOU’RE NOT TRAINING, YOU’RE NOT GAINING “If your company is doing well, double your training budget. If your company is not doing well, quadruple ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2011-09-26 | Author:John Jantsch

As the name implies, two-step advertising is simply a form of advertising that motivates readers or listeners to take a step or action (step one) that essentially signals that you ...
( Category: Small Business & Entrepreneurship December 2,2017 )
mobi |eng | 2003-01-31 | Author:Bob Phibbs

__ Brannock __ Try on __ Door Open __ Widths __ Stockroom __ Match up __ Four pair rule __ Role-play How to Train with Your Checklist Your trainer should ...
( Category: Management & Leadership December 2,2017 )
mobi |eng | 2011-01-12 | Author:Gerald Weinberg [Weinberg, Gerald]

I'll quote his second count further down. Here, my error was in choosing the term "partial commitment," which was too easily mistaken for "part-time commitment." When I make a part-time ...
( Category: Small Business & Entrepreneurship December 2,2017 )